winter 2021

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" F i r s t   of the Fruits "






Kwanzaa / firsts of the fruits

 A african american Celebration of Family, Community, and Culture

a Swahili word that means "first" and signifies the first fruits of the harvest

Families that celebrate Kwanzaa do so in different ways. However, festivities usually involve dancing, singing, gifts and a large feast. Those observing the festival will often decorate their houses with fruits, a black, red and green flag, and a Kinara - a candle holder that holds seven


Each of the seven days of Kwanzaa is dedicated to one of the following principles, as follows:

  • Umoja (Unity): To strive for and to maintain unity in the family, community, nation, and race.

  • Kujichagulia (Self-Determination): To define and name ourselves, as well as to create and speak for ourselves.

  • Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers' and sisters' problems our problems and to solve them together.

  • Ujamaa (Cooperative economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.

  • Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.

  • Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.

  • Imani (Faith): To believe with all our hearts in our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle.

SS22 Soon Available for Pre- Orders

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Nicolene Richards

“Crafted with meticulous care to detail and design. One of very few South African designers of note!”

Yanga Athandwe Dyan

“Attires that make one not just feel but look like a Queen too.
Keep up the good work”

Sameera Hamid

“When I left the show I was in love with Judith Atelier. Her designs are amazing. This was the BEST I HAD SEEN IN A WHILE I. I WAS IN LOVE. FACT. Moving forward I knew what I needed done for Eid. I wanted sophisticated beauty, not too much not too little. Judith understood absolutely ALL MY NEEDS VIA EMAIL. We communicated regarding fabrics and all I said was, ‘I trust your decision’. Best decision ever.”



Elna Rood

       "The dress has arrived and I'm in the clouds !

 It fits perfectly and it looks like I fitted it during the manufacuring process. I'm 1.73cm tall and I'm always worried about the length, but that's exactly right. Thank you very, very much!!!

Thank you also for being so punctual and faithful to the correspondence. It says a lot about you and your business.May you go from strength to strength."


Big Bad Wolf (South African Blogger)

"I had never known of Judith Atelier before but the moment the models strutted her collection Down the runway I knew I found a fashioned-spirit in Judith. Yet another powerful, generous, female designer on this list, Judith empowers local women by tapping into their master skills to create desirable garments for women WHO want to reflect confidence and femininity."


People Magazine SA

"Judith Atelier has always been the designer that is extremely smart when it comes to manipulating delicate fabrics. Their collections are feminine and have a luxurious feel. We love the texture that flows through each collection. All her pieces were made in such a unique way and compliments the woman figure."



Nataal Media

"Judith Atelier by Judith Smit proved to be one of the highlights of SAFW with her idea of a timeless wardrobe. Her clothes are beautifully constructed and shaped with captivating artistic characteristics. It is clear that some of her inspiration were drawn from herself."